Martin Pichlmair is a media artist and researcher living and working in Vienna, Austria. Since he received his doctoral degree in informatics he works as assistant professor at the Institute of Design and Assessment of Technology at the Vienna University of Technology. His art pieces were shown at various international media art festivals and exhibitions. He is co-editor of the academic journal Eludamos – Journal for Computer Game Culture. Martin Pichlmair regularly reviews for and organises academic conferences and symposia. His research focus is on games, art, music, physical interfaces and the social role of software.